Looking for small business digital marketing statistics in the UK.
Then look no further than this list.
I have curated and vetted the top digital marketing statistics every business in the UK should care about.
The amount spent on digital marketing has been rising for more than a decade, and despite the fact that the COVID-19 pandemic caused marketing budgets in the UK to be reduced across many industries, the digital market is still thriving and has grown into one of the most crucial advertising tools.
Understanding the most recent marketing advancements can potentially assist businesses in choosing the right choice about which marketing strategy to implement.
In this article, we’ll look at some digital marketing statistics and trends to assist organizations to stay at the top and develop an efficient marketing strategy.
Top 10 Digital Marketing Statistics UK
- Digital marketing spending in the UK grew by 9.6% between 2020 and 2021
- Businesses spent 62% of their budgets on digital advertising in 2020
- Among leading UK companies, non-food retailers were found to have the most effective digital marketing strategy in 2020
- 86% of UK businesses use content marketing
- In 2019, advertisers spent £7.1 billion on paid search advertising in the UK
- Companies that blog get 55% more web traffic
- Over 55% of influencers prefer to use Instagram for their campaigns
- 57% of video marketers reported using live videos
- 59% of customer respondents in a Capterra UK survey stated that they enjoy browsing brands that offer sales and promotions on social media
- 56% of total digital advertising spend in the UK came from mobile ad spend
Uk Social Media Statistics
Majority of UK marketers listed social media as their top-performing digital marketing tool
In a recent survey, the majority of UK marketers identified social media as their best promotional tool when questioned about the most effective marketing channel. This result shouldn’t come as a surprise because a company’s presence on social media sites like Instagram can increase brand awareness and promote audience engagement.
Social media is the most successful channel for marketing
According to a report by Statista, social media is the most successful marketing channel according to marketers in the UK. Additionally, 72% of UK marketers spend most of their marketing money on online advertising.
By 2026, more than 25% of UK businesses overall marketing budgets would be devoted to social media
The UK spends up to 3.6 billion British pounds annually on social media advertising, and the most recent predictions indicate that by 2026, more than 25% of UK businesses overall marketing budgets would be devoted to social.
UK marketers spent approximately 15 percent of their marketing budgets on social media
During a survey conducted in early 2023, it was discovered at that time that UK marketers spent approximately 15% of their marketing budgets on social media; this figure was predicted to rise to 26% in the next five years.
In 2020, YouTube was the most popular social media channel in the UK, with a usage penetration rate of 79.9%
YouTube has a large audience in the UK, making it an appealing advertising option for practically any firm. According to market trends, Facebook closely followed YouTube’s popularity, with a 73% penetration rate. In terms of penetration rate, the most popular social media platforms in the UK are YouTube, Facebook, WhatsApp, Instagram, Twitter, LinkedIn, Snapchat, and Pinterest.
Social media ad revenue was expected to grow by 6.3% in 2020
According to advertising statistics, social media advertising has become the favored destination for digital marketing expenditure. When compared to traditional advertising, social media advertising offers numerous advantages. The advantages include advanced targeting choices, flexible budgets, search intent, strong user penetration, and other advantages.
Majority of respondents enjoy browsing brands offering promotions on social media
In a Capterra UK survey, 59% of consumers said they like browsing the social media pages of businesses offering sales and promotions. Also, customers want brands to actively engage with them by responding to their posts and threads (33%), as well as by viewing interesting and amusing content (40%).
UK Video Marketing Statistics
Online videos are preferred to television
According to a report by Social Films, 6 out of 10 consumers prefer watching web videos to television. The survey also claims that social videos are shared 1200% more than text and photos together, and that brand memory from videos is 85% higher than recall from the text.
41% of B2B marketers prefer using videos as their preferred marketing medium to reach their target audience
The most widely used marketing media among text, audio, and video is a video. Compared to text or music, consumers relate to videos more. Both B2C and B2B markets can benefit from the use of video marketing. The three most popular video marketing platforms are YouTube, Facebook, and Instagram.
57% of video marketers in the UK reported using live videos
Marketing professionals are embracing live videos because customers and clients respond to them more favorably. The majority of video marketers have adopted live videos as a result to engage their customers and establish brand authority.
Uk Mobile Marketing Statistics
36% of mobile marketing budgets were allocated to social media marketing according to mobile marketing statistics 2020
Social media is considered the most essential for mobile digital marketing and the growth of mobile marketing is inevitable since most people use their smartphones to access social media.
According to a survey released in 2018, 37% of digital marketers see mobile conversion as the most important metric for mobile marketing
Mobile marketing is a cutting-edge marketing strategy and one of the newest trends in digital marketing. Due to the prevalence of smartphones today, it is a very powerful UK marketing channel within the marketing sector. The conversion rate is the most crucial metric for determining a mobile marketing campaign’s efficacy out of the other metrics available.
Uk SEO Marketing Statistics
The use of keywords is an effective performance indicator in SEO
In a HubSpot report, more than 50% of marketers claim that organic traffic and keyword ranks are the best measures of the effectiveness of their SEO strategies. Also, according to 71% of the marketers surveyed, developing a smart SEO keyword strategy is one of the best practices.
In 2019, Advertisers spent £7.1 billion on paid search advertising in the UK
Among all forms of digital advertising in the UK, paid search advertising received the largest investment. Even conventional media, including print and television, were outperformed by paid search advertising. While overall digital advertising spending has been rising, spending on online publication ads has significantly decreased. The UK spent only £718 million on magazine advertising in 2018, and it was anticipated that this figure would continue to fall.
Conclusion
Digital marketing is more crucial than ever in the world we live in today. Another reason why business owners need to establish a strong online presence to grow is that it allows them to connect with a wider audience and establish an authoritative online presence.
I hope this list of UK Digital Marketing Statistics gave you a deeper awareness of the state of the industry and its projected growth in the nearest future.
References: